Branding for Hospitality
We believe that building a quality hospitality, food or beverage brand is like making a really good tortilla de patatas.
Illustrations by Silvia Tack
1. Concept
There are many ways to cook a tortilla, we need to find the ingredients that fits best with who you are. We'll help to define your recipe: the core concept, values and personality of your brand.
We’ll bring that concept to life with a creative narrative, to verbally define your brand and find the memorable story that we want to tell.
Services
– Concept creation
– Guest experience
– Spatial concept
– Naming
– Competitive analysis
– Brand positioning
– Brand architecture
– Brand narrative
2. Identity
So we’ve got our great ingredients and chosen the recipe to follow. Now is where the magic happens. We’ll go away and cook up ideas that surprise, delight & inspire.
We’ll put all of our love, care and attention into every detail and design an identity that bring your business to life.
Services
– Logo design
– Typography system
– Colour system
– Art direction
– Motion design
– Copywriting
– Brand guidelines
3. Implementation
Now it's time to cook the tortilla just right. Let's lay the table, plate up the tortilla and serve it to our guests.
We can support you with the final delivery of everything from signage to social media, menus to murals, business cards to keycards. We’ll make sure that your guests experience the branding as intended.
Services
– Interior design
– Signage and wayfinding
– Environmental graphics
– Packaging
– Print design
– Menu design
…and more!
4. Digital
More often than not, your brand experience starts online. We need to serve your tortilla brand to guests in the just the right way to encourage them to book, share and get excited about your hospitality.
Services
– Website design
– Website development
– Social media design
– Email templates
– Animation / Motion
5. An ongoing relationship
Hopefully everyone enjoys the tortilla enough to come back for a second round, or try a different flavour tortilla.
We love to partner with our clients beyond the initial project and offer ongoing support for all branding & design needs.
Services
– Retainers
– Brand consulting
– Brand guardianship
We've cooked up brands with some really delicious businesses
