We believe that building a quality hospitality, food or beverage brand is like making a really good tortilla de patatas.

Illustrations by Silvia Tack

① Choose the right ingredients

You can’t start your tortilla without finding the best ingredients. The fresher they are, the more memorable it'll be.

By ingredients, we’re talking about discovering the latest trends, enlightening insights and sharp analysis of your business. Together we can decide what ingredients to keep, and which ones to ditch.


– Sector trends
– Brand audit
– Competitor study
– Customer analysis


② Find the right recipe

There are many ways to cook a tortilla, we need to find the recipe that fits best with who you are. We can help to define your recipe: the core concepts, values and personality of your brand.

We’ll bring that to life with creative copywriting, to verbally define your brand and find the memorable story that we want to tell.


– Strategy
– Naming & taglines
– Brand architecture
– Messaging strategy
– Tone & voice
– Brand personality


③ Let's get cooking!

So we’ve got our great ingredients and chosen the recipe to follow. Now is where the magic happens. We’ll go away and cook up ideas that surprise, delight & inspire.

We’ll put all of our love, care and attention into every detail and design concepts that bring your identity to life.


– Creative concept
– Logo & identity system
– Visual language
– Art Direction
– Illustration
– Packaging
– Collateral


④ Plate up

The project doesn’t end when the tortilla is cooked just right. Now we need to lay the table, plate up the tortilla and serve it to our guests.

We can support you with the final delivery of everything from signage to menus, business cards to keycards, websites to social media campaigns. We’ll make sure that your customers experience the branding as intended.


– Environmental
– Wayfinding
– Stationery
– Campaigns
– Photography
– Web design
– Web development
– Animation
– Brand activations


⑤ Back for a second serving

Hopefully everyone enjoys the tortilla enough to come back for a second round, or try a different flavour tortilla.

We love to partner with our clients beyond the initial project and offer ongoing support for all branding & design needs.


– Brand guidelines
– Brand guardianship
– Ongoing partnerships


We've cooked up brands with some really delicious businesses


Want to get in the kitchen with Dennis

Email us at or arrange an intro call.