Hospitality brands have something most other brands don’t. And it’s not tiny croissants or free sachets of mayonnaise. Though most other brands would benefit from these. It’s character. Humanity. That intangible quality that makes you think, “Now here’s a hotel I’d like to grab a beer with.”

Brand identities are all about creating something distinctive that sets your business apart from the rest. A key part of that identity is an identifiable brand symbol, a shorthand for your brand wordmark. Think Nike's swoosh, Apple's apple or McDonald's golden arches.

While logos, typography, and colour schemes are often the focus of brand identity, illustration is an incredibly powerful, yet sometimes overlooked element that can bring a brand to life in ways that other identity elements can not.

Here at Dennis we often talk about great stories and impactful design making for a successful brand identity, but today we pull focus on an unsung hero: project management.

While a great story and a visually impactful brand identity are obviously key to a successful brand identity, there's an often underestimated part of the process that doesn't get enough credit for the smooth running of a project – feedback.

In a sector where everyone is trying to stand out and make a lasting impression, why is it that few are truly memorable? We believe that the secret sauce is in the storytelling.

Choosing the perfect name for your business is a crucial step in establishing your identity. Not only is it the first contact with potential guests, but it also sets the tone for the experience they can expect to receive with you.

When it comes to new hospitality offerings, we often see branding left as the final piece of the puzzle. So here’s our small yet smart argument to encourage hotel and restaurant owners and managers to put branding first!

We take a look at how the design and layout of your menus can help you sell...