Brand identities are all about creating something distinctive that sets your business apart from the rest. A key part of that identity is an identifiable brand symbol, a shorthand for your brand wordmark. Think Nike's swoosh, Apple's apple or McDonald's golden arches.
But why is having a brand symbol so crucial for business success? Here we explore why a well-crafted brand symbol can make all the difference.
Instant recognition
A well designed symbol acts as a visual shortcut, making it easy to recognise your business at a glance. This is especially useful in hotels or restaurants, because when a guest has arrived they already know your name. Once they are inside, they don't need to see your logo slapped onto every service. A brand symbol provides an elegant way to reinforce recognition without being repetitive.
Differentiate
The whole point of branding is differentiation, and while a logo is not the the same as your brand, a symbol is a detail that can help elevate your communications above the competition. A memorable and well crafted symbol conveys a sense of professionalism and stability, reassuring customers that they’re dealing with a reputable brand.
Emotional connection
As the old saying goes, "a picture is worth a thousand words." The same can be said for brand symbols. Want your brand to be easily recognisable no matter the language, age, or cultural references of your guests? Here's where a well-considered brand symbol can come into play. It transcends words, creating a stronger emotional bond with your desired audience.
Versatility
Today your brand needs to be represented across various platforms—social media, websites, packaging, and even mobile apps. A versatile symbol can be adapted to different formats and sizes while maintaining its recognisability. Whether it’s a tiny social media profile image or scaled up huge for a billboard, your symbol becomes a flexible tool for consistent branding. This adaptability is key to ensuring that your brand remains cohesive, no matter where it appears.
Timelessness
A strong symbol can become a timeless asset for your business. While trends come and go, a well considered symbol that reflects your core brand values should - essentially - remain the same forever. Longevity should always be the aim for brand marks. What are some well known symbols that come to mind for you? Have they changed much in the last 10 years? 30 years? 50 years? Likely not.
Ready to see how powerful branding can elevate your business communications? Get in touch with us to find out more...
