ROJO
An Izakaya pub, a staple at the heart of Japanese city culture, lands in Barcelona.
Hospitality
Strategy / Branding / Illustration / Signage
The story behind ROJO
The Izakayas of Japan traditionally serve tapas-style food and are lively & informal place to hang out with friends. This was the basis for a refreshed identity and new printed materials for the restaurant.
The symbol of ROJO brings together two iconic floral symbols: the "flor de Barcelona" and the "sakura" (or cherry blossom) of Japan.
Thank you
To Enric Badrinas for the photography.
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