An Izakaya pub, a staple at the heart of Japanese city culture, lands in Barcelona.

Strategy / Branding / Illustration / Signage

The story behind ROJO

The Izakayas of Japan traditionally serve tapas-style food and are lively & informal place to hang out with friends. This was the basis for a refreshed identity and new printed materials for the restaurant.

The symbol of ROJO brings together two iconic floral symbols: the "flor de Barcelona" and the "sakura" (or cherry blossom) of Japan.


Thank you

To Enric Badrinas for the photography.


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