The name Faramond comes from an old German word meaning 'protector of journeys', which neatly sums up the mission of this travel accessory shop: to improve the experience of travel.

Naming / Branding / Identity / Print

The story behind Faramond

Faramond offers a curated selection of products from the world's best travel accessory brands such as Samsonite, Carl Friedrik and Porsche Design. We were approached to build the brand from scratch: naming, strategy, storytelling, visual identity and printed pieces.

The thread that runs through the branding is that the people behind the brand care deeply about the experience of travel. They care that the accessories you take with you don't break and cause unnecessary stress. The name Faramond, meaning protector of journeys, acts as the foundation for everything else to come.


The logo for Faramond is a visual metaphor that combines a lighthouse, to represent travel, within a shield, to represent protection. The beacons of light that are emitted from the lighthouse is a key graphic element to the visual identity, applied in different ways across the various applications.


The interiors, designed by Mussa, are inspired by old train stations. The store already had arches throughout the space, and Mussa played with this by adding additional blue arches to the visual displays. Exposed brickwork was left to add a rustic feel, and a special VIP sofa was designed to mimic an old luxury suitcase.


The verbal identity for Faramond was developed to talk to the lifestyle and aspirational element of travel, talking directly to consumers who would be experiencing the world with these products.



Creative Direction: Josh Nathanson
Strategy & Naming: Will Works
Design: Marina Coll
PM: Osvaldo Miranda

Photography: Alba Giné

Interiors: Mussa Design


Bar BaumaA Barcelona classic with more than 80 years of history

Bar La EsquinaA bar to while away the hours, inspired by crosswords

BELAMERSustainable beachwear, inspired by nature

Chandigarh CaféA restaurant inspired by Le Corbusier's mid-century modernism

Les Filles CafèA well-being café in the heart of Barcelona

La Terraza del PulitzerCelebrating 10 years of a musical rooftop terrace

Jenna BurlinghamA uniquely curated British gallery

UCO BakerySourdough bread, and nothing more

DoppiettaAn Italian restaurant inspired by the Mille Miglia

BdeGustA beer that’s committed to kindness

GMI StudiosPutting possibilities in motion

HomethingsCleaning products that make sense

LLOPA fun loving all-day restaurant

ZeenaA disruptive wine in a can

8 Holland StreetA London gallery and shop with an eye for detail

ROJOA Japanese Izakaya tavern lands in Barcelona

TragaluzA Barcelona culinary icon, under the skylight

Loup & FillesA cold pressed juice, from leaf to lip