A creative studio for hospitality. 
We design concepts, shape spaces and build brands that stand out.

Hotels

Hotel Regina Barcelona
Reinvent yourself, stay timeless

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8 Holland Street Townhouse
A unique guesthouse in the heart of historic Bath

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Casa Coll Mallorca
Mediterranean fun, with a conscience

Working with Dennis

Opening or relaunching a business is a complex process, but we help to keep things simple. A good idea needs the right concept, the right identity and a thousand small decisions along the way. 

Our partners often tell us they appreciate how organised, collaborative and thoughtful the process feels. We bring structure to complex projects, helping teams move from concept to launch with clarity.

Concept
Defining the core idea:
 
Concept creation
Guest experience
Spatial concept
Naming
Competitive analysis
Brand positioning
Brand architecture
Brand narrative
Identity
Designing the brand that expresses it:

Logo design
Typography system
Colour system
Art direction
Motion design
Copywriting
Brand guidelines
Implementation
Bringing it to life across every touchpoint:

Interior design
Signage and wayfinding
Environmental graphics
Packaging
Print design
Menu design
Website design
Website development
Social media design
…and more!

New Openings

SAWA Social Club
Opening soon in Ibiza

Casa Seda Members Club
Opening soon, also in Ibiza

“Working with Dennis Studio was an excellent experience. Their professionalism, organisation and collaborative approach made the whole process clear and enjoyable.”

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Restaurants

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Alení
A night kitchen inside Hotel Brummell

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Bar Bauma
A Barcelona classic with 80 years of history

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Chandigarh Café
A homage to mid-century modernism

Sharing Plates

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Five Restaurant Branding Trends for 2026

Invisible hospitality, authentic concepts, joyful graphics and storytelling menus that are shaping the branding of dining out in 2026.
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Behind the scenes of hospitality branding with Dennis

When we publish a hospitality project from Dennis, you see the polished final result: the logo, the interiors, the menus, the space filled with guests. So we thought we’d pull back the curtain and share a little of what it really takes to get there.
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Five Hotel Branding Trends for 2026

Hospitality is constantly shifting and adapting to travellers’ needs. That means there are always new challenges and opportunities to pay attention to. This year in particular, we’re seeing hotel branding move towards bigger, more joined up ideas that live across strategy, space, identity, and the way a hotel speaks.
Read our insights blog

Other corners of hospitality

Restaurant & Bar Design Awards 2024
A celebration of collaboration

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Superlocal
Everything sourced within 100km

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UCO Bakery
Sourdough bread, and nothing more

“Dennis Studio helped us make a huge leap in the quality of our visual communications, while keeping our story coherent and consistent across all our brand assets.”

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Who is Dennis?

Dennis is a creative branding studio working from Barcelona and London with clients worldwide. We collaborate closely with hospitality founders to bring ambitious projects to life.

Our Approach

Great branding doesn’t start with visuals. It doesn’t even start with the name. It starts with the brand concept: the big idea behind your business. The promise you’re making to your future guests, and how you plan to deliver on it.

We're really good at figuring out what makes you different and giving you the tools to set your brand apart. With bucket loads of imagination (and an eye for detail) we help bring your brand's story to life, find its voice and talk to your audience in a memorable way.

While we work with a wide range of clients across various sectors, we've got a soft spot for hospitality and that's where our expertise lies.

Stay in touch