Hotel Regina

The story of a timeless hotel in Barcelona that has constantly reinvented itself for over a century, all while inspiring its guests to do the same. 

Hospitality
Strategy / Branding / Custom Lettering / Print

The story behind Regina

Regina's story is a story of reinvention. From royal entourages to famous footballers, its walls have seen it all. A hotel where every stay is a timeless experience. An indulgence of fresh ideas, classic tastes and new beginnings. A stay at Regina is a stay that stays with you.

This inspired the development of a unique and authentic concept at the heart of our rebranding: “Reinvent yourself, Stay timeless”.

To develop the new visual identity, we went deep into the history of the hotel, uncovering timeless elements. This informed a solution inspired by the past and reinvented for today.

The new logo is a modern simplification of a previous iteration found deep in the hotel's archives:

To accompany the simple and elegant wordmark, an iconic symbol was developed to celebrate the hotel's history and it's distinguishable façade.

We aimed to quite literally live and breath the brand claim of “Reinvent yourself, Stay timeless”  by pairing the new logo with a timeless colour palette, reinventing the hotel's identity for modern day audiences.

Custom numbers were designed for signage and wayfinding, inspired by the numbers that appear on the façade of the hotel.

Every touchpoint was considered with great attention to detail, especially for copywriting where the brand claim of “Reinvent yourself, Stay timeless” remains a constant thread throughout.

In over 100 years at Regina, nobody has said no to a drink at Gina's. Welcome to the lobby bar.

Gina's is the fun-loving lobby bar of Hotel Regina. Like the hotel, the identity is inspired by curiosities uncovered in the archives, updated for modern day audiences in order to attract locals and tourists alike.

Credits

Dennis
Creative Direction: Josh Nathanson
Strategy: Carla Ibañez Barquet
Design: Allie Heesh
Design: Marina Coll
PM: Osvaldo Miranda
Copywriting: Alfie Hayward
Typography: Alan Levett

Photography: Enric Badrinas

Interior Design: Wit Architects