Bar Bauma

An emblematic Barcelona classic, for over 80 years Bar Bauma has been a meeting place for well-known local writers and creatives.

Hospitality
Branding / Identity / Print

The story behind Bar Bauma

Famous for being the meeting place of well-known writers, Bauma was taken over by new owners Somos Esencia in 2023. Care was taken to maintain the name and the spirit of a bar that had become loved by local residents during its previous 80 years.

This approach to maintaining the best of the past was reflected in the logo, a redrawn version of the iconic Bauma sign that still sits above the main entrance. Interior designers Conti, Cert retained and upholstered many of the existing furniture and fittings.

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The menu design is an elevated version of the classic clipboard found in most bars in the city. For Bar Bauma we added a protective faux leather cover, with the logo elegantly embossed on the cover.

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The typographic approach for titles and short phrases is inspired by the bolder double-print that is sometimes needed for a letter to be made legible on typewriters.

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Other touchpoints throughout the bar play on the all-day, relaxed nature of the establishment, with staff t-shirts reading in Spanish "Breakfast, mid-morning Snack, Lunch, afternoon Snack, Dinner, later-Dinner, Repeat".

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Credits

Dennis
Creative Direction: Josh Nathanson
Design: Marina Coll
PM: Osvaldo Miranda

Photography: Alba Giné

Client: Somos Esencia
Interiors: Conti, Cert

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