Mía

A ready-to-drink sugarcane juice that’s sweet by nature, not by design.

Food & Beverage
Strategy / Branding / Illustration / Packaging / Digital / Art Direction

Mía sugarcane juice bottles, food and beverage packaging design for a New York brand
Mía sugarcane juice bottles, food and beverage packaging design for a New York brand
The story behind Mía

Sugarcane juice has been refreshing people across Asia, Latin America, Africa and the Caribbean for centuries, but in the US it’s still hard to find. Mía was born in New York to change that: a cold-pressed sugarcane juice, ready to drink, with no added sugar and no preservatives. It’s already in New York grocery stores, with California coming next.

We built the brand around one idea: your perk-up between moments.

The name is the Vietnamese word for sugarcane: short, easy to say and easy to remember.

The logo is built from the shape of sugarcane itself. Each letter takes its shape from the stalk, and the offset shadow borrows from the signage you see across Southeast Asia. Together they give the wordmark the same refreshing energy of that first sip.

Mía — Illustration sequence
Mía sugarcane juice bottles, food and beverage packaging design for a New York brand
Mía sugarcane juice bottles, food and beverage packaging design for a New York brand
Mía sugarcane juice bottles, food and beverage packaging design for a New York brand
Mía sugarcane juice bottles, food and beverage packaging design for a New York brand
Mía sugarcane juice bottles, food and beverage packaging design for a New York brand

The graphic identity takes its cue from the cane. Its segmented shape becomes a container for photos and text, a pattern, and a looser, more imperfect set of forms for social media and delivery boxes.

Each flavour has its own colour palette and illustration, drawn in an organic outline style with a slight colour shift, and every label follows the same structure so the range reads as one family on the shelf.

Mía sugarcane juice bottles, food and beverage packaging design for a New York brand
Mía sugarcane juice bottles, food and beverage packaging design for a New York brand
Mía sugarcane juice bottles, food and beverage packaging design for a New York brand
Mía sugarcane juice bottles, food and beverage packaging design for a New York brand
Mía sugarcane juice bottles, food and beverage packaging design for a New York brand

Credits

Dennis
Creative Direction: Josh Nathanson
Strategy: Vandals
Design: Marina Coll
Design: Alma Mariscal
PM: Osvaldo Miranda

Photography: Garnish Studios
Social Media: Seen & Shared

Everything

RootinaA Madrid restaurant serving food that's worth repeating

Casa SedaAn Ibiza nightclub where contradiction feels natural

AleníA night kitchen hidden in the lobby of Hotel Brummell

Hotel ReginaA Barcelona icon, reinventing itself for over a century

8 Holland Street TownhouseA unique guesthouse in the heart of historic Bath

ScharlauA premium accessories brand for people always on the move

SuperlocalA celebration of everything close to home

Restaurant & Bar Design Awards 2024A celebration of collaboration in the hospitality industry

Fauna CaféA café in Barcelona crawling with curious creatures

Casa Coll HotelsHotels designed for Mediterranean fun, with a conscience

Bar BaumaA Barcelona classic with more than 80 years of history

SuperPizzaLocalSourdough takeaway pizzas celebrating local ingredients

Chandigarh CaféInspired by Le Corbusier's mid-century modernism

Bar La EsquinaA bar to while away the hours, inspired by crosswords

FaramondA premium travel accessory brand, for the journey.

BELAMERSustainable beachwear, inspired by nature

Les Filles CafèA well-being café in the heart of Barcelona

Shoreline CrescentA vibrant new community on the seafront of Folkestone

La Terraza del PulitzerCelebrating 10 years of a musical rooftop terrace

Jenna BurlinghamA gallery whose uniqueness lies in their ability to curate

UCO BakerySourdough bread, and nothing more

DoppiettaAn Italian restaurant inspired by the Mille Miglia

BdeGustA beer that’s committed to kindness

GMI StudiosPutting possibilities in motion

LLOPA fun loving all-day restaurant

ZeenaA disruptive wine in a can

8 Holland StreetA London gallery and shop with an eye for detail

ROJOA Japanese Izakaya tavern lands in Barcelona

TragaluzA Barcelona culinary icon, under the skylight

Loup & FillesA cold pressed juice, from leaf to lip