Superlocal

A restaurant where local is taken to the extreme. Everything, from the interior design to the food, comes from within a 99.99km radius.

Hospitality
Branding / Illustration / Print

The story behind Superlocal

Eating local is nothing new in hospitality, but Superlocal takes the idea to a whole new level. It’s a celebration of everything that can be found close to home. Proof that you don’t have to look far to find quality produce, design, and materials.

From the food to the interiors, everything is sourced within a 99.99 km radius. The visual identity reflects this super local philosophy by placing local produce at its centre. We created stamps of fruits and vegetables sourced from the area, using them to replace the “O” in Superlocal. A playful metaphor for the radius itself.

As in any restaurant, the menu is a key moment for storytelling. At Superlocal, it takes centre stage. A map illustrating the 99.99 km sourcing radius is prominently featured, anchoring the concept in a real location.

Handwritten notes are scattered throughout, drawing attention to standout ingredients and the local producers behind them.

The cocktail menu features custom illustrations created with real ink stamps for each drink’s main ingredients. This approach echoes the design of the logo and reinforces the use of fresh, local produce in every cocktail.

The interior design, by Studio Antonius, is built entirely around upcycled materials. Table legs rescued from antique markets, discarded tiles given a second life, and a striking chandelier made from hundreds of recycled plastic bottles all come together to create a space with character.

Even in the smallest applications, like napkins, there’s an effort to tell the story behind each element. The origin of the materials and the names of the local providers are proudly shared, reinforcing the idea that proximity is a value worth celebrating.

For social media, we continued to use hand-drawn notes to highlight key information such as the local ingredients used at Superlocal. This informal, human touch reinforces the brand’s commitment to local sourcing and keeps the identity grounded in its core values.

We concluded the project with a comprehensive set of brand guidelines, designed to support both internal teams and external partners in implementing and rolling out the identity consistently.

SuperPizzaLocal is Superlocal’s dedicated pizza counter, serving artisanal, stone-baked sourdough pizzas made with local ingredients

The visual identity for SuperPizzaLocal builds on the core Superlocal branding, with the ‘A’ in the logo swapped for a stamped pizza slice. A full stamped pizza features across other applications, such as the pizza boxes.

The bright, playful colour palette is designed to appeal to a younger audience looking for a quick, casual takeaway; without compromising on quality or local ingredients.

We concluded the project with a comprehensive set of brand guidelines, designed to support both internal teams and external partners in implementing and rolling out the identity consistently.