Bar La Esquina

Bar La Esquina is a modern take on a 'bar de toda la vida', or a lifelong bar, a place that's popular with locals, where the staff know your name and where you can while away the hours over tapas.

Hospitality
Strategy  / Branding / Print / Web

The story behind Bar La Esquina

The identity is a modern play on crosswords and word searches, a regular sight in Barcelona for people who choose to spend time on their own with an ice cold beer.

Named ‘La Esquina’ (meaning ‘The Corner’ in Spanish) for it’s unusual triangular layout, we took that idea further by cutting out the corner of a crossword to create the logo.

“Dennis Studio has helped us make a quantum leap in the quality of our visual communications, maintaining coherence with our story and consistency across all our assets.”

– Laura Salvador, Head of Marketing at Pulitzer Hotels

Credits

Dennis
Creative Direction: Josh Nathanson
Design: Marina Coll
PM: Osvaldo Miranda

Interiors: Espacio en Blanco
Photography: Cala Bisou