Shoreline Crescent

The first residential phase of a vibrant new community situated on the historic seafront of Folkestone.

Property
Branding / Print / Website

The story behind Shoreline Crescent

As the final details of Shoreline Crescent were put in place by reknowned architects, ACME, and our long term collaborators, 8 Holland Street, we were approached to create a fitting identity to communicate the benefits of these beachside apartments and townhouses to potential residents.

Inspired by ACME's iconic architecture and the ever changing colours of the Folkestone seascape, we created a unique artwork and colour palette which acts as the basis for the branding. At the heart of which was the creation of an in-depth brochure which we both wrote and designed.

The branding was then applied to a range of applications, from newspaper ads and signage, to a website that showcases the different properties and the benefits of living in Folkestone.

The project culminated in a brand guideline document that allowed internal teams to continue to develop communication pieces post-launch.

Credits

Dennis
Creative Direction: Josh Nathanson
Design: Marina Coll
Design: Allie Heesh
PM: Osvaldo Miranda

Copywriting: James Hodge
Photography: James McDonald

Architects: ACME
Interior Designers: 8 Holland Street

Client: Folkestone Harbour & Seafront Development Co.