BdeGust

A company born from a dream to not only brew delicious beers, but also to help make the world a better place.

Food & Drink
Branding / Illustration / Packaging

The story behind BdeGust

BdeGust's promise of being Committed to Kindness is put front & center of everything. This idea was created with brandbuch. They grow their own hops locally, hire people who are at risk of social exclusion and a percentage of their profits go to charity. This required an equally caring design to match.

The name BdeGust comes from ‘ve de gust’, which means “I feel like it” in Catalan. From this came the idea of the hug. Each beer produced by hugs something different, putting focus on a specific issue or cause that BdeGust supports, both through donation of profits but also with social action.