Zeena

A company on a mission to disrupt the industry. By packaging wine in a can, they reach new audiences who can enjoy a sip of freedom on-the-go.

Food & Drink
Branding / Strategy / Packaging / Illustration

Zeena_2560x1440_7
The story behind Zeena

Helping people to choose freely is the purpose that, together with brandbuch, we put at the heart of the visual identity. In order to choose freely, you need to understand easily. For this reason we created Zeena with a self-explanatory, matter-of-fact tone and a minimalist look & feel.

Zeena_Web_blanco_02
Zeena_Web_tinto_02
Zeena_2560x1440_2

The verbal branding of Zeena is as important as the visual. The design itself is calming and restrained, which allowed us to have fun with a brutally straight talking tone-of-voice that provides a striking contrast while backing up the disruptor attitude of the brand.

Zeena_2560x1440_1
Zeena_2560x1440_4
Zeena_2560x1440_5
BrandGuides_Folio
Thank you

This project was created in collaboration with brandbuch. Product photography by Marta Castillo Sampedro and animation by Eva Sánchez Clemente.

Everything

Chandigarh CaféA homage to mid-century modernism

Jenna BurlinghamA uniquely curated British gallery

UCO BakerySourdough bread, and nothing more

GMI StudiosPutting possibilities in motion

Les Filles CafèA well-being cafe in the heart of Barcelona

BdeGustA beer that’s committed to kindness

HomethingsCleaning products that make sense

LLOPA fun loving all-day restaurant

8 Holland StreetA curated collection

ROJOA Japanese Izakaya tavern lands in Barcelona

TragaluzA Barcelona icon

Reflex HealthRedefining physiotherapy

Loup & FillesFrom leaf to lip

DISTRICTThis is your city