A company on a mission to disrupt the industry. By packaging wine in a can, they reach new audiences who can enjoy a sip of freedom on-the-go.

Food & Drink
Branding / Strategy / Packaging / Illustration

The story behind Zeena

Helping people to choose freely is the purpose that, together with brandbuch, we put at the heart of the visual identity. In order to choose freely, you need to understand easily. For this reason we created Zeena with a self-explanatory, matter-of-fact tone and a minimalist look & feel.


The verbal branding of Zeena is as important as the visual. The design itself is calming and restrained, which allowed us to have fun with a brutally straight talking tone-of-voice that provides a striking contrast while backing up the disruptor attitude of the brand.

Thank you

This project was created in collaboration with brandbuch. Product photography by Marta Castillo Sampedro and animation by Eva Sánchez Clemente.


Bar BaumaA Barcelona classic with more than 80 years of history

Bar La EsquinaA bar to while away the hours, inspired by crosswords

FaramondA premium travel accessory brand, for the journey.

BELAMERSustainable beachwear, inspired by nature

Chandigarh CaféA restaurant inspired by Le Corbusier's mid-century modernism

Les Filles CafèA well-being café in the heart of Barcelona

La Terraza del PulitzerCelebrating 10 years of a musical rooftop terrace

Jenna BurlinghamA uniquely curated British gallery

UCO BakerySourdough bread, and nothing more

DoppiettaAn Italian restaurant inspired by the Mille Miglia

BdeGustA beer that’s committed to kindness

GMI StudiosPutting possibilities in motion

HomethingsCleaning products that make sense

LLOPA fun loving all-day restaurant

8 Holland StreetA London gallery and shop with an eye for detail

ROJOA Japanese Izakaya tavern lands in Barcelona

TragaluzA Barcelona culinary icon, under the skylight

Loup & FillesA cold pressed juice, from leaf to lip