Belamer creates high quality, sustainable beachwear. Each garment is designed and handcrafted in Barcelona, using fabrics made from recycled ocean and landfill nylon waste.

Fashion / Startup
Naming / Strategy / Branding / Custom Lettering / Print

The story behind BELAMER

BELAMER was born with a mission to reverse the impact that the fashion industry has had on our natural habitats, and show the world that garments can be both well designed and mindful of our environment.

Their name is an invitation for you to become the sea – quite literally be la mer. At the heart of our creative vision lies the dynamic interplay between nature and design, an exploration of where the beach ends and the ocean begins.


Core to the identity is an elegantly refined logotype, designed with quirky details, carefully crafted to capture the wild essence of the brand.


Digital applications were designed to be clean and minimal, to break through the digital noise that we experience on a daily basis.



Creative Direction: Dennis
Naming & Copywriting: Ester Pino
Design: Allie Heesh


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