Loup & Filles
An abundance of love & care is poured into every bottle of these cold-pressed juices. It called for a handmade identity; a natural solution that's happy, healthy & comes straight from the heart.
Food & Drink
Strategy / Branding / Art Direction / Website
The story behind Loup & Filles
Loup & Filles was created by it's two founders, Paula & Tamsin, with a desire to empower health-conscious consumers to live better and do so while supporting local producers and sustainable production methods. It was an opportunity to deliver cold-pressed juice in a unique & desirable way, where everyone is invited.
The handmade aspect of the product is what inspired the handmade branding. Absolutely everything is hand drawn, hand crafted, hand painted. We commissioned Frances Ives to create watercolour illustrations for the main ingredient of each flavour.
To take the handmade aesthetic a step further, we created a bespoke hand made and hand drawn typeface that could be used for everything from packaging to website...
Website built by Llos
Thank you
To the masterful Frances Ives for the illustrations. Photography by Iris Humm and website built by Llos.
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