Tragaluz

A design icon, Tragaluz is the flagship restaurant of the reknowned Grupo Tragaluz in Barcelona.

Hospitality
Branding / Illustration / Signage

The story behind Tragaluz

Dennis was approached to refresh the identity of Tragaluz for a younger audience, as well as to reflect a refreshed menu and interior design. As a nod to the rich design history of the restaurant we decided to dive into the archives of Javier Mariscal, the well known illustrator, who created the original identity in 1990.

We bought back to life selected elements of his original drawings and put them at the heart of the new look. New elements were created, such as the spiral, to help navigate guests to the top floor but also as a repeat decorative pattern that imitates the pasta dishes on the menu.