An identity to celebrate 10 years since the inauguration of Pulitzer Hotel's musical rooftop, where a young Rosalía once famously performed.
While designed for the 10th anniversary celebrations, it needed to be flexible enough to use in future years. Our solution was a big, bold '10' that combines a vinyl disc and a quirky number '1'. In following years the '1' will be removed to make the new logo.
Dennis
Creative Direction: Josh Nathanson
Design: Lilia De Abreu
Design: Laura Albert
PM: Osvaldo Miranda
Client: Pulitzer Hotels
Everything
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