La Terraza del Pulitzer

An identity to celebrate 10 years since the inauguration of Pulitzer Hotel's musical rooftop, where a young Rosalía once famously performed.

Branding / Print

The story behind La Terraza del Pulitzer

This new identity for Pulitzer Hotel's famous musical terrace needed to connect to the hotel's look and feel while at the same time having enough personality to stand on its own two (dancing) feet.

While designed for the 10th anniversary celebrations, it needed to be flexible enough to use in future years. Our solution was a big, bold '10' that combines a vinyl disc and a quirky number '1'. In following years the '1' will be removed to make the new logo.


Our scope also included the design of monthly posters to promote musical events on the Terraza. Every month we treated the '10' in a different way, reflecting the dynamic and lively spirit of the terrace.


Weekly social media posts took on the look of each monthly poster, with different crops of the artwork making for a one-off piece.



Creative Direction: Josh Nathanson
Design: Lilia De Abreu
Design: Laura Albert
PM: Osvaldo Miranda

Client: Pulitzer Hotels


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